Apple Again Ranked As Worlds Most Valuable Brand

Apple has been ranked as the worlds most valuable brand once again. Studies of "brand value" are very hard to compare, as widely differing methodologies used by those measuring such data yield markedly different results.

Brand Ranking Picture

In 2012, Apple tops the list for the second year in a row, scoring a brand value of nearly $183 billion compared to last year's $153 billion figure. 

“Brands help businesses create competitive differentiation, command a price premium and become more resilient to crises or economic turbulence. This year, those businesses that leveraged technology, focused on the customer experience or boosted control of their brands thrived."
"Apple continues to innovate and maintain its ‘luxury’ brand status, but faces future competition from Samsung. Now worth more than $14.1 billion, thanks in part to the success of its Galaxy handsets, Samsung is successfully outpacing Apple in a significant number of markets by positioning as a cool, well-priced alternative to the ubiquitous iPhone.”

Still, Samsung's brand value of $14.1 billion for 55th place is ranking paled in comparison to Apple. Samsung had a 16% growth in brand value but was unable to match Apple's beastly performance. 

Also, IBM passed Google to taking the second spot in the rankings with a brand value of nearly $116 billion as seven of the top ten spots were held by technology or communication companies. Facebook had the largest percentage gain amoung the top companies, with its brand value jumping by 74% to $33 billion, a leap of sixteen places to number 19 in the rankes!