The technology integrates touch sensors into the LCD thereby removing an separate component layer just for the touch-screen. It will reduce the thickness of the screen, and best of all, the screen image quality will improve. The Wall Street Journal also claims that it will help to reduce Apple's cost by eliminating separate suppliers for each component.
Reports of Apple's "in-cell" technology is not new, as the first reports started back in April. KGI Securities Analyst Ming-Chi Kuo took a detailed look at the technology and suggested that the new iPhone could be at least 1.4mm slimmer than the iPhone 4S.
While parts of the thickness savings would come from the in-cell technology, Apple could also reduce the thickness of the battery by using a thinner metal back casing.
The next generation iPhone is expected to be launched sometime this fall.
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