The hardware made by Sony, will offer direct access to the internet, and Google hopes it will also encourage software developers to write apps for the television. Google TV has struggled in America, the interface has been redesigned since it first came out, there are special versions of YouTube, Twitter and now, some websites have even been created for the TV interface. Google hopes more users will rent films through the new service. A company spokesman said that internet on television needed to be more of a "lean back experience" than it is on a computer.
Apple is also rumoured to be working on a television, while major hardware manufacturers such as Samsung are already building "connected" televisions that connect to the web.
The Sony-branded GS7 set-top box will launch from 16 July first in Britain, then in Canada, Australia and a few more European and South American countries. It was first unveiled at the Consumer Electronic Show in Las Vegas back in January, and a Blu-ray player with Google TV built in, called the GP9, is also planned from October.
Sony's Giladas Pelliet claimed the new devices would expand "the reach and interoperability of the powerful Android platform with Sony's smartphones, tablets and audio and video products."
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