"We have heard from a trusted source that Apple will be introducing a TV SDK at WWDC next week. This would enable third-party developers to create software for Apple’s TV products."
The report does not state any other details on Apple's plans. Mac rumours noted that Steve Jobs himself admitted just a the revised Apple TV was launching in September 2010 that the company could open an App Store for the Apple TV "when the time is right".
As rumours are still trending and continuing to build, Apple may actually consider the time right to begin allowing developers to build apps for the existing Apple TV set-top box before the Apple TV comes to life.
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