As technology moves forward it is inevitable that companies will become redundant. Clintons have become one of the latest victims to this curse, because of websites like Moonpig and FunkyPigeon clintons have now become redundant because of the limitations of their shop. Moonpig allows you to create your own custom cards, therefore leaving clintons redundant. HMV's main battle is against piracy, the graphic below explains why piracy is such a big issue to the entertainment industry. HMV caters to the whole entertainment industry, meaning that they supply; DVD's, CD's, etc. So with this in mind 59.3% of all of the items that are pirated on the Internet, HMV sell. Obviously they do not sell every TV show, and every movies and song, but they do sell a vast majority of them. This is only one of the reasons why HMV will inevitably have to declare bankruptcy due to the fact that piracy, iTunes, and Spotify combined will put them out of business.
We are now at an age where the Internet is becoming the predominant place to shop for music, and films. Also with broadband speeds increasing as the English infrastructure is allowing for faster download speeds, soon albums will be able to be downloaded in less than 10 seconds. Convenience will be the killer of HMV, although they have a website, you can only download limited songs directly from their website, or you can order the album that you want. Many people would prefer to have a physical copy of a movie or a CD, because then it feels like you are holding your money. I personally like the idea of convenience and there is no point kidding ourselves, it is inevitable with the evolution of technology, many companies will disappear.
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