The new Google Maps also offeres a number of enhancements beyond what was offered when it powered the built-in Maps app on iOS 5 and earlier, most notably turn-by-turn directions. The absense of that feature from the built-in Maps had been a big let down for the two companies, with its absence putting iOS at a disadvantage relative to Android and Google unwilling to add the feature to Maps for iOS unless Apple made concessions such as greater Google branding within the app and integration with Google Latitude.
"Navigate your world with Google Maps, now available for iPhone. Get comprehensive, accurate and easy-to-use maps with built-in Google local search, voice guided turn-by-turn navigation, public transit directions, Street View and more. Use Google Maps to discover great places to eat, drink, shop and play, with ratings and reviews from people you trust. Sign in to save your favorite places and quickly access all your past searches and directions from your computer, right on your phone."A number of reports had indicated that Google was working toward submission of its standalone Maps app, but some Google employees were reportedly pessimistic about its chances of approval. [Google Maps iTunes Link]
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